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Atlantico BusinessTouché par la crise sanitaire et confronté à la fronde de ses actionnaires, Total doit urgemment faire la pédagogie de sa stratégie
Total : un cas d’école en communication. Patrick Pouyanné, le PDG, va risquer d’en faire l’expérience demain, lors de l’assemblée générale des actionnaires. Des actionnaires qui veulent à la fois des rendements et une activité plus verte que verte. Compliqué!
27 mai 2021