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Economie22 juin 2021
© DENIS CHARLET / AFPAtlantico Business
Une marque puissante permet aux entreprises de résister à toutes les crises. Les hommes politiques pourraient s’en inspirer
Le classement Kantar BrandZ Top 100, Edition 2021, prouve que les entreprises qui ont le mieux résisté à la crise liée au Covid sont celles qui possédaient déjà une marque puissante. Et c’est valable dans tous les secteurs d’activité.
