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Economie10 septembre 2012
Un ptit verre pour fêter ça ?
Pernod-Ricard, entreprise plus innovante qu'Apple et Google : quelle est la recette du fleuron français des spiritueux ?
Le magazine Forbes a publié son classement des 100 entreprises les plus innovantes du monde. Surprise, Pernod-Ricard y détient la 15e place, devant Monsanto, Starbucks ou Google. Une réussite qui s'explique notamment par le portefeuille de marques du groupe.
Pernod-Ricard, entreprise plus innovante qu'Apple et Google : quelle est la recette du fleuron français des spiritueux ?
avecNoël Forgeard