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International9 octobre 2024
© GREG BAKER / AFPAtlantico Business
La crise en Chine va obliger les grandes marques de luxe à changer leur modèle de croissance
LVMH, Hermès, Kering, Prada... Personne ne s’y attendait et tout le monde les croyait immortelles, tellement enracines dans l'univers des riches. Les grandes marques de luxe vont être obligées de changer leur modèle de croissance parce que les Chinois changent leur mode de consommation.
