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Economie27 avril 2019
© GABRIEL BOUYS / AFPBotte secrète
L’effet Ikea du "faites-le vous-même": le Graal des marques de consommation grand public
L'effort du client peut être vécue comme un expérience gratifiante et devenir une source de motivation d'achat : c'est l'"effet Ikea", du nom de la célèbre marque de meuble suédoise.
L’effet Ikea du "faites-le vous-même": le Graal des marques de consommation grand public
avecAntoine Carton