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Economie18 septembre 2023
© AFP / Alastair PikeAtlantico Business
"92% des Français n’achètent plus rien sans consulter les avis clients
Le digital a placé le client et ses avis au cœur de toutes les préoccupations du consommateur. Le consommateur lui confère désormais un pouvoir sans précédent pour influencer et orienter le marché. La publicité a laissé la place à la recommandation.
