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AutocritiqueFaux avis et e-reputation : l’administration saura-t-elle faire le ménage dans la jungle des sites de recommandation ?
La Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes part à la chasse aux entreprises qui font leur auto-promotion par des faux avis de consommateurs sur Internet. Mais peut-on réellement garantir que les avis émanent vraiment des consommateurs ?
25 août 2012