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France16 mai 2012
© ReutersEtude Ifop
La mémoire politique des sondés : amnésie, contrevérités et postures rétroactives
Entre le score réel d'un candidat et le score déclaré par les sondages avant les élections, l'écart est parfois grand. Pour plus de justesse, les sondeurs utilisent un redressement politique : il s’agit de recueillir les votes des interviewés lors des précédentes consultations électorales. Explications.
La mémoire politique des sondés : amnésie, contrevérités et postures rétroactives
avecFrédéric Micheau