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International6 juillet 2012
© ReutersMais pourquoi tu fais ça !?
Vous pensez avoir un comportement rationnel ? Vous avez tort !
Pourquoi sommes-nous plus attirés par un restaurant bondé qu'un restaurant vide ? Pourquoi acceptons-nous de payer 4 euros pour un simple café ? Dan Ariely, économiste spécialiste du comportement et professeur à l’université de Duke tente de trouver des réponses à notre irrationalité quotidienne.
