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Consommation12 mai 2013
© ReutersBonnes feuilles
Steve Jobs : les secrets d'un patron qui écoutait son cœur plutôt que les études de marché
Des entrepreneurs en Inde, en Chine, au Brésil ou en Afrique parviennent à transformer les contraintes en opportunités et à faire plus avec moins grâce à un nouveau mode de management de l'innovation, "l'innovation Jugaad". Le livre que Navi Radjou cosigne avec Jaideep Prabhu et Simone Ahuja en explique les grands principes. Extrait de "L'Innovation jugaad. Redevenons ingénieux !" (1/2).
