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France30 avril 2012
Participez vous êtes ciblés !
L’avenir de la publicité passera-t-il forcément par l’interactivité ?
La publicité "A hunter shoots a bear" de la marque Tipp-Ex a fêté ce mois d'avril son deuxième anniversaire. L'occasion pour la marque de proposer une nouvelle version de son spot interactif qui continue d'être vu et partagé. La publicité interactive sera-t-elle durable ?
