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France28 octobre 2013
© ReutersDes caddies et des hommes
Pro du caddie : comment l'homme est devenu une ménagère de moins de 50 ans comme les autres
En France, le pourcentage d'hommes n'ayant "jamais fait les courses" est passé de 44% en 1988 à 25% en 2003 d'après les chiffres du CREDOC. Un fait qui amène les entreprises à adapter leur communication pour conquérir le marché de "l'homme ménager".
Pro du caddie : comment l'homme est devenu une ménagère de moins de 50 ans comme les autres
avecCéline Gardeur