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Economie26 septembre 2014
© REUTERS/Elijah NouvelageFashion
Pourquoi Apple n’est plus une firme technologique mais un poids lourd de l’industrie des tendances
L'Apple Watch est en train de s'imposer sur le marché des montres haut de gamme, la marque à la pomme jouant de plus en plus avec les codes de l'industrie de la mode. Une stratégie plus défensive qu'offensive.
