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Consommation13 novembre 2021
© PixabayPlus que deux chambres à ce prix !
Nudge : les consommateurs décryptent de mieux en mieux les tentatives de manipulations de leurs comportements
Nombre de marques, dans les magasins comme sur internet, ont développé des stratégies de marketing comportemental afin de déclencher les achats, les "nudges". Mais alors que la culture numérique des consommateurs augmente, ils pourraient être contreproductifs.
