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Economie21 février 2015
Tribune
Les Allemands ont l’industrie, les Anglais la finance : et si la marque France, c’était l’esprit de service
La commission "Marque France" a vu le jour en 2013. Son objectif : aider notre pays à se positionner au niveau mondial en trouvant, à la manière de nos voisins européens, un concept différenciant.
