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Economie4 avril 2017
© ReutersObjectifs évolutifs
La voie Uber : bienvenue dans un monde où les entreprises exploitent ressorts psychologiques et Big Data pour “manipuler” leurs collaborateurs
Uber est une des premières sociétés qui s'appuie sur l'exploitation des données personnelles des chauffeurs pour fixer les objectifs à atteindre. Le prétexte ludique d'un record à battre est utilisé pour encourager et motiver les employés. Ces derniers voient se rallonger leurs heures de service. Une nouvelle manière de manager des salariés pourrait se généraliser.
