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Consommation30 août 2013
Trop mainstream !
La politique de communication d'Abercrombie a-t-elle précipité son déclin ?
Abercrombie & Fitch vit une période sombre. La marque aux mannequins musclés voit en effet ses ventes reculer de 10% aux Etats-Unis et son modèle de consommation de plus en plus contesté.
