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Santé23 mars 2021
© JEFF PACHOUD / AFPCampagne vaccinale
Inquiétudes sur la vaccination : comment l’analyse de ce que disent vraiment les gens sur les réseaux sociaux pourrait nous aider à construire des messages plus efficaces
Les réseaux sociaux sont une ressource précieuse pour observer la façon dont les citoyens perçoivent la vaccination. Une meilleure analyse des contenus en ligne pourrait permettre de construire une communication plus efficace et de rétablir la confiance.
