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Economie24 avril 2014
Générosité 2.0
Don en ligne : le secteur caritatif français à la traîne
85% des e-donateurs ont l'intention de réitérer l'expérience du don par Internet, selon la quatrième étude Limite-Ifop sur le don en ligne, et pourtant les acteurs caritatifs restent encore timides sur les moyens déployés sur la toile. Une exception française qui freine les collectes de fonds d'avenir.
