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Economie7 janvier 2013
Positionnement stratégique
De Zipcar à Airbnb : le partage est-il l'avenir de l'économie ?
Le groupe Avis Budget vient d'annoncer le rachat de Zipcar afin de prendre pied sur le marché de l'auto-partage aux Etats-Unis. Assiste-t-on à une évolution du principe de propriété, qui va jusqu'à toucher les entreprises classiques ?
