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International26 août 2016
© PixabayA la mode
Bilan estival : comment les Chinois sont en train d’envahir le marché du camping made in France
Le camping suscite de plus en plus d'adhésion en Chine, où plusieurs sociétés françaises spécialisées dans le secteur se sont déjà installées. Cela permet aux Chinois de découvrir un modèle de vacances répondant aux besoins de loisir et d'ouverture à la nature qui commencent à émerger. Il est tout à fait possible d'imaginer dans un futur proche que les Chinois deviennent la première population en termes de chiffres dans ce secteur.
