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Consommation22 janvier 2014
© ReutersK.O.
Beurre 1, margarine 0 : les dessous d'une défaite de l'industrie agro-alimentaire après une guerre de 20 ans
Unilever, qui avait bâti une grande partie de ses ventes sur le "tout margarine" par opposition au beurre, réputé mauvais pour la santé, opère un changement radical de stratégie en se tournant vers ce produit laitier pourtant honni pendant de longues années.
